What if your usage and sales reports went beyond *how* your users leverage your resources to tell the story of *why* they use your resources? What if these reports combined statistics with demographics so you could determine how to best serve individual user types?
Gaining this level of insight often requires surveying users and hours of analysis. During this session, ProQuest’s Diana Peterson will talk through how libraries leverage Patron Analytics, the EBL-originating feature recently relaunched on ProQuest Ebook Central, to skip this time-consuming process. She’ll offer three examples of ways libraries use Patron Analytics to showcase their library’s value as well as offer best practices around combining the data it collects with other ProQuest features, including patron-driven acquisition models like Access-to-Own, to build a collection that best meets the needs of the researchers that it serves.