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Tuesday, April 4 • 2:15pm - 3:00pm
Diving Deeper for Better Insight: Combining Patron Analytics and Patron-driven Acquisition Models to Better Serve Your Researchers

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What if your usage and sales reports went beyond *how* your users leverage your resources to tell the story of *why* they use your resources? What if these reports combined statistics with demographics so you could determine how to best serve individual user types?  

Gaining this level of insight often requires surveying users and hours of analysis. During this session, ProQuest’s Diana Peterson will talk through how libraries leverage Patron Analytics, the EBL-originating feature recently relaunched on ProQuest Ebook Central, to skip this time-consuming process. She’ll offer three examples of ways libraries use Patron Analytics to showcase their library’s value as well as offer best practices around combining the data it collects with other ProQuest features, including patron-driven acquisition models like Access-to-Own, to build a collection that best meets the needs of the researchers that it serves.


Speakers
avatar for Diana Peterson

Diana Peterson

Sr. Director of Product Management, Ebooks, ProQuest
Ebook acquisition, DDA, EBA, Access-to-Own, ebook user experience, ProQuest ebooks. I'm a mom of triplets about to head to university (3 different ones) so in both business & personal life, library resources are important to me!

Exhibitors
avatar for ProQuest

ProQuest

ProQuest connects people with vetted, reliable information. Key to serious research, the company’s products are a gateway to the world’s knowledge including dissertations, governmental and cultural archives, news, historical collections, and ebooks. ProQuest technologies serve users across the critical points in research, helping them discover, access, share, create, and manage information.



Tuesday April 4, 2017 2:15pm - 3:00pm
Room 202


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