Carey helps current and future U of T startups and entrepreneurs find the information they need to support their ventures. She joined the University of Toronto as Entrepreneurship Librarian at the Gerstein Science Information Centre in 2015. Her market research expertise is based on her experience as a business librarian at University of Western Ontario and York University, as well as over a decade as a marketing journalist and editor, copywriter and content marketer at digital agencies and startups in Canada and the Nordic Region. Her current research interests include the research habits and needs of campus entrepreneurs. She was part of the team leading The 99 AI Challenge, an education and awareness-building pilot project for non-technical experts. She also manages the Gerstein 3D printing services in partnership with the MADLab.